HW2: Design and Usability Critique

For this assignment, I decided to pick the website https://www.apple.com/ . 1. Simplicity (Score: 10/10) I think it is pretty simple and minimalistic. Its front page does not have unnecessary design elements. All the buttons have a functional purpose. I think it is very easy for visitors to this website to find what they are looking for. Colors: The creators of this website decided to use a monochromatic color scheme. The front page has black, white, and two shades of gray. This color scheme makes the website design more elegant. It also creates a bold, dramatic look while still being soft and tasteful to the eye. Typefaces: All the typefaces of this website are legible. Front page has sans serif fonts that belong to the Arial family. The letters are either black on white or white on black or dark gray. It creates a good contrast between the typefaces and the background. It is normally recommended to use a maximum of three different typefaces in a maximum of three d...