SEO

 

            The term "SEO" stands for Search Engine Optimization. To begin with, SEO is a procedure for organically boosting the ranking of the website on the search engine results page.

            Google tries to display the best information accessible because it wants to give its searchers an excellent user experience. Therefore, ensuring that search engines perceive your material as the best online resource for a given search query should be the main goal of SEO efforts.

            Search engines use robots to crawl websites throughout the internet to find out what information is on them and, ultimately, what the pages are about. To collect as much information as they can, these bots scan the code, grabbing any text, photos, videos, and other content that appears on web pages. They add these pages to their index after gathering sufficient information about the sort of material present on each page and concluding that this information will be helpful to their searchers. The index is essentially every online result a search engine may possibly keep providing to a future searcher.

            It is worth mentioning that Google does not disclose information about its algorithm and methodology, making it hard to determine which elements affect indexing and ranks. As a result, SEO isn't a flawless science, and even when it appears that all improvements have been performed, it frequently requires persistence and ongoing changes.

            Experts advise including a range of methods in SEO plan because it's impossible to determine what factors have the most impact on search engine results. On-page SEO and off-page SEO are the two main areas into which these strategies can be divided. The tactics used on the web pages themselves, such as the layout and written content, metadata, alt text, sitemap, canonical tags, and more, are referred to as on-page SEO. The actions you do away from your pages are referred to as off-page SEO. This covers things like outside links, social media posts, and other techniques for promoting websites.

            Researching keywords is likely one of the most crucial steps in comprehending and using SEO. The process of locating the most pertinent terms to utilize on your websites is known as keyword research. You may learn how people all around the world often look for items relevant to your product or service by conducting some research and using specialized keyword research tools. By gaining an understanding of the most popular search terms, keyword research aids in the construction of pages that are search engine optimized for those terms. The choice of words you use on your websites may have a  significant impact on how much traffic your site receives.

            Site administrators must constantly evaluate the effectiveness of their pages and make adjustments as necessary because SEO is a dynamic process. To gauge the direct effect of the optimization, they may evaluate page rankings and performance using SEO tools like Ahrefs, SEMrush, and Google Search Console. These tools can assist you in identifying which keywords your site is performing well for and determine whether its rankings have improved.

Questions:

1.  _______  are the terms or expressions that people search in search engines.

2. True/ False: Backlink is an incoming hyperlink from one web page to another website.

3. Name three elements of on-page SEO:

________

________

________